market orientation and business performance in iran
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Market Orientation and Business Economic Performance: a Mediational Model
Previous studies have found that market orientation significantly predicts economic performance. The present study attempts to provide a necessarily partial model for how this impact takes place using innovation degree, innovation performance and customer loyalty as intermediate variables. The study targets the insurance industry in the European Union. Our sample accounted for 22% of the compan...
متن کاملMarket orientation and business economic performance: A mediated model
Previous studies have found that market orientation signi®cantly predicts economic performance. The present study attempts to provide a necessarily partial model for how this impact takes place using innovation degree, innovation performance and customer loyalty as intermediate variables. The study targets the insurance industry in the European Union. The sample accounted for 22 percent of the ...
متن کاملMarket Orientation, Social Entrepreneurial Orientation, and Organizational Performance: The Mediating Role of Learning Orientation
One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...
متن کاملLearning Orientation, Innovation and Performance: Evidence from Small-Sized Business Firms in Iran
In the world where the only thing one can trust in is lack of confidence, for organizations to respond to this wavy environment, they need innovation, which by itself has a central role in the movement toward the comparative advantage and supreme performance. Although many researchers have in the past been carried out investigating the effect of innovation on organization's performance, it seem...
متن کاملThe Moderating Effect Of E-Business Capability In The Relationship Between Market Orientation And Firm Performance
Building on multiple theoretical perspectives, we examined how e-business capability moderates the association of different dimensions of market orientation (i.e., customer, competitor, and interfunctional coordination orientation) and firm performance (i.e., financial, operational, and customer service performance). We tested hypotheses using survey data from senior executives in China. Our fi...
متن کاملThe Gap between Market Orientation and Performance
This paper examines and proposes a specific business process called 'technology scanning'; a tool that managers of market-oriented firms can use to achieve superior performance by facilitating innovation.
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عنوان ژورنال:
مدیریت بازرگانیجلد ۱، شماره ۱، صفحات ۰-۰
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